My CEM Journey : Struggling with the old demons of Marketing & Strategy – Part 1
More than ever it is obviously a challenge to help mindsets evolve and embrace the new vision of the customer that is embedded within CEM. As I move in educating & working along with customers,...
View ArticleMy CEM Journey: Struggling with the old demons of Marketing & Strategy – Part 2
This week I propose you the 2nd part of my struggling with the demons. For those who are behind on reading, here is Part 1 Lack of empathy : I am, you are, he is, we are, you are, they are… customers...
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